Every web page in existence has an assigned Google PageRank. PageRank was developed by Google founders Larry Page and Sergey Brin and remains a big part of the Google ranking Algorithm. PageRank can range from zero to ten. The higher the PageRank the better. It is extremely rare for websites to achieve a very high PageRank-(Yahoo & Google are the only tens that I know of). Most FindLaw websites will eventually achive a page rank of 3-4. To check your PageRank you need to download the Google toolbar at http://toolbar.google.com/
How does PageRank work? PageRank relies on the democratic nature of the web by using its vast link structure as an indicator of a web page’s value. In essence, Google interprets a link from one web page to another as a vote of authority. Besides looking at the number of “votes”, Google also looks at the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.” Using these and other factors, Google provides its views on pages’ relative importance. Thanks to over 1.4 million inbound links, www.FindLaw.com has a very high page rank and thus provides a powerful vote of authority for any attorney website.