Obviously design is very subjective, but I do look at a number of factors to create my Favorite Design List in each State.
Interactivity: With Google putting a premium on user experience, its important that sites offer engaging designs that encourage users to interact with it. For example scroll over the verdicts on the Harlow Adams Site below.
Mobile Responsiveness: Mobile search is exploding so its imperative that your mobile site loads quickly on mobile devices and offers a genuine user experience equal to that of desktop.
Custom Photography: Custom photography can make all the difference between an average and great site.
Design Elements: Does the design feature compelling design elements that enhance the site? In my mind this is what separates truly great design. Did the designer take the time to build custom boxes? custom navigation? Do the colors work together? For an example of how an amazing designer can make a difference – check out the design elements and sublime use of color on this site in Oregon.
No Template Sites: Most companies that build legal websites do not build truly custom websites. Even companies that say they are building a custom site really are not. Often they are simply taking an ‘off the shelf’ WordPress Theme and then customizing that theme to their client. Then there are companies that only build template sites. While these template designs can be very nice, they are likely not going to make the cut in terms of “best designs”.