Upload your photos in Google Maps

This past week Google started incorporating pictures in their Google Map results. So how can a lawyer take advantage of that? For one, I would definitely recommend a picture of the attorney or lawyers in the firm. We have found that prospective clients are much more apt to click on a picture of a smiling […]

May Custom Designs

ERISA Class Action Settlement – $35,000,000

Congrats to the Law Firm of Martin & Bonnett on their recent $35 million class action settlement against Honeywell. The case arose when a group of former Garrett employees (a company that was later purchased by Honeywell) became concerned with how their pension benefits were being calculated. The group, the Garrett Retirees Action Committee, hired […]

Scottsdale AZ DUI Results

Congrats to Scottsdale DUI lawyer, Craig Rosenstein, on a recent string of fantastic DUI results he has gotten for his clients. An aggressive Scottsdale DUI trial attorney, Craig has gotten a number of DUI cases dismissed or reduced in the past year. Craig accounts for his outstanding record through detailed & individualized representation. With a […]

Tracking Your PPC Spend

I am generally not a fan of pay-per-click (see my Perils of PPC article) as it can be a painfully expensive proposition for attorneys due to click fraud. Organic search will always provide a much better ROI for lawyers. However, if its managed correctly, it can be a source of qualified leads. To better manage […]

Eric Bersano – Los Angeles Attorney Marketing

My good friend, Eric Bersano has just released a website focused on helping attorneys market themselves online in the Los Angeles area. His site is full of useful information that will explain all of the tools that are available to attorneys online. There is a section on video, search engine optimization and internet myths and […]

Countering Negative Internet Stories

Upon hearing that I help attorneys achieve better google search results, an attorney once asked me to contact someone in Google and ask that they take down a negative story (a bar complaint) that kept appearing when he searched for his name on Google. Since the ABA estimates that over 75% of people check their […]

Check Your GeoBlock

When we build a new legal website, one of the first questions we ask is, “Where do you want to pull clients from”. This is an important question since most online searches include a geographic search term. Depending on the importance of the term, our writers may include multiple references to certain key geographies (Phoenix, […]

March Madness

With votes coming in the very last minute, Larry G. Ruch staved off a furious last day rally by Gillespie, Shields & Associates to preserve a tie for the February design of the month award. The exciting contest saw no less than 4 lead changes during the 2 weeks of voting. Congrats to the two […]

One More Day To Vote!!!

Make sure you cast your vote for the February Arizona Design competition. It looks like its come down to two great website entries; Gillespie, Shields & Associates and Larry G. Ruch. *Its worth taking another look at www.gillaw.com as they just added some amazing flash animation to their site!