Congrats to the Kristy Law Firm on the release of their new website www.kristylaw.com . The site utilizes distinct practice folders to organize their 4 main practice areas: construction defect, insurance bad faith, employment law and medical malpractice. The organization lends itself to better conversion. For example if a searcher lands on their insurance Broker Agent Negligence page, the searcher will only see other insurance bad faith pages in the side navigation – giving the perception of focus for the reader. This is an elegant way for general practice attorneys to market themselves online.