New Domain Launch
Congrats to Craig Knapp on the release of his new website and domain www.knappandroberts.com This site replaces his old URL www.krattorneys.com . For many years Craig enjoyed a dominant web presence for personal injury in Arizona and Phoenix. Unfortunately his former SEO provider had used a number of SEO tactics that were against Google guidelines. Most of the 20,000 links pointing to his old domain were poor quality links used only to manipulate the search results. While there was a time where those links helped him, these days those links are toxic – negatively impacting the search algorithm. Even if Craig was ranking for some phrases now, there is no doubt that one of the future Google Penguin updates would have affected him.
Starting over on a clean domain allows the firm to start fresh. From now on, only quality, naturally occurring links will be added to his site. Hopefully this will translate into strong ranking for his new site.
