Upon hearing that I help attorneys achieve better google search results, an attorney once asked me to contact someone in Google and ask that they take down a negative story (a bar complaint) that kept appearing when he searched for his name on Google. Since the ABA estimates that over 75% of people check their attorney online before meeting with them- this is not a situation you want to find yourself in. Of course the notion that anybody could censure content on the internet is ridiculous, however, FindLaw can definitely help to mitigate the effects.

If an objectionable or negative story is appearing at the top of a Google search result for your name its not because the search engine has it out for you. Chances are, the offending content is simply the most relevant search result for your name. The best way to overcome that is by building a robust ‘positive’ web presence which will push down the bad stuff. An optimized content rich website, if done right, should deliver the best search result for an attorney name. In fact the home page and attorney bio page should both show up prominently in a name search. The second key is a well written FindLaw firm and attorney profile. Given the stature of www.FindLaw.com in the eyes of the search engines, FindLaw profiles are extremely visible and should show up high in the search results. Doing these two things should help push the negative content much further down the results page.