July 14, 2008
Last year http://www.avvo.com/ was launched amid a lot of controversy in the legal community. Using a secret algorithm, the site ranks lawyers on a 1-10 scale based on publicy available information such as years of experience and known disciplinary actions from the Bar. This black and white system has produced a number of embarrassing results, […]
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July 11, 2008
Looking to build a legal website, but your firm is not located north of Thomas Rd. in Arizona? FindLaw has over 140 reps from around the country that can help you build a successful web presence for your firm.
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June 14, 2008
Congrats to the Arizona DUI Lawyer, Craig Rosenstein and designer Kathryn Heinz for winning “design of the month” for May. In what started as a neck and neck fight- soon became a blowout as the DUI site garnered an impressive 68% of the vote. The 135 votes that www.scottsdale-duilawyer.com received was an azlawyermarketing record!
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June 10, 2008
This past week Google started incorporating pictures in their Google Map results. So how can a lawyer take advantage of that? For one, I would definitely recommend a picture of the attorney or lawyers in the firm. We have found that prospective clients are much more apt to click on a picture of a smiling […]
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June 1, 2008
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May 17, 2008
Congrats to the Law Firm of Martin & Bonnett on their recent $35 million class action settlement against Honeywell. The case arose when a group of former Garrett employees (a company that was later purchased by Honeywell) became concerned with how their pension benefits were being calculated. The group, the Garrett Retirees Action Committee, hired […]
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April 18, 2008
Congrats to Scottsdale DUI lawyer, Craig Rosenstein, on a recent string of fantastic DUI results he has gotten for his clients. An aggressive Scottsdale DUI trial attorney, Craig has gotten a number of DUI cases dismissed or reduced in the past year. Craig accounts for his outstanding record through detailed & individualized representation. With a […]
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April 9, 2008
I am generally not a fan of pay-per-click (see my Perils of PPC article) as it can be a painfully expensive proposition for attorneys due to click fraud. Organic search will always provide a much better ROI for lawyers. However, if its managed correctly, it can be a source of qualified leads. To better manage […]
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April 8, 2008
My good friend, Eric Bersano has just released a website focused on helping attorneys market themselves online in the Los Angeles area. His site is full of useful information that will explain all of the tools that are available to attorneys online. There is a section on video, search engine optimization and internet myths and […]
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April 2, 2008
Upon hearing that I help attorneys achieve better google search results, an attorney once asked me to contact someone in Google and ask that they take down a negative story (a bar complaint) that kept appearing when he searched for his name on Google. Since the ABA estimates that over 75% of people check their […]
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