November 2, 2013

The Virtues of a Clean Domain

Not to long ago the conventional wisdom with law firm SEO was that an aged or established domain was gold.   The older the site, the more trusted your URL and thus it would likely rank better.   In addition, these older sites tended to have a much more links number wise.    This made it virtually impossible […]

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October 14, 2013

Penguin 2.1

On October 4th, Google unveiled Penguin 2.1.   Penguin is the code name for a Google algorithm update that first appeared on April 24th 2011.   The update aimed to penalize sites that had violated Google’s webmaster guidelines in regards to linking practices.   That first update squashed the worst abusers, sites that had used […]

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