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Upload your photos in Google Maps

This past week Google started incorporating pictures in their Google Map results. So how can a lawyer take advantage of that? For one, I would definitely recommend a picture of…..

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Tracking Your PPC Spend

I am generally not a fan of pay-per-click (see my Perils of PPC article) as it can be a painfully expensive proposition for attorneys due to click fraud. Organic search…..

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Countering Negative Internet Stories

Upon hearing that I help attorneys achieve better google search results, an attorney once asked me to contact someone in Google and ask that they take down a negative story…..

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Check Your GeoBlock

When we build a new legal website, one of the first questions we ask is, “Where do you want to pull clients from”. This is an important question since most…..

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What Is Google Page Rank?

Every web page in existence has an assigned Google PageRank. PageRank was developed by Google founders Larry Page and Sergey Brin and remains a big part of the Google ranking…..

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Google Alerts

I got a great tip from a client today. Chris Phillips the new office manager at Gillespie, Shields & Associates told me about Google Alerts. With Google alerts, you can…..

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Should an Attorney BLOG?

I am often asked the question, Should I start a BLOG? The short answer is of course. A BLOG is a great communication tool, that when used correctly can be…..

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Getting More out of Linkedin.com

I recommend that all of my clients join Linkedin.com. Linkedin is a professional business networking website that allows for contextual links back to your site. Below are some best practices…..

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Measuring Directory Traffic

The yellow page salesman is giving you the full court press. He has one top listing left in his online directory and he claims a competitor down the street is…..