2 minutes read

Tracking Your PPC Spend

I am generally not a fan of pay-per-click (see my Perils of PPC article) as it can be a painfully expensive proposition for attorneys due to click fraud. Organic search…..

1 minute read

Countering Negative Internet Stories

Upon hearing that I help attorneys achieve better google search results, an attorney once asked me to contact someone in Google and ask that they take down a negative story…..

1 minute read

Check Your GeoBlock

When we build a new legal website, one of the first questions we ask is, “Where do you want to pull clients from”. This is an important question since most…..

1 minute read

What Is Google Page Rank?

Every web page in existence has an assigned Google PageRank. PageRank was developed by Google founders Larry Page and Sergey Brin and remains a big part of the Google ranking…..

0 minutes Less than a minute read

Google Alerts

I got a great tip from a client today. Chris Phillips the new office manager at Gillespie, Shields & Associates told me about Google Alerts. With Google alerts, you can…..

1 minute read

Should an Attorney BLOG?

I am often asked the question, Should I start a BLOG? The short answer is of course. A BLOG is a great communication tool, that when used correctly can be…..

1 minute read

Getting More out of Linkedin.com

I recommend that all of my clients join Linkedin.com. Linkedin is a professional business networking website that allows for contextual links back to your site. Below are some best practices…..

2 minutes read

Measuring Directory Traffic

The yellow page salesman is giving you the full court press. He has one top listing left in his online directory and he claims a competitor down the street is…..

1 minute read

Social Networking Sites

A successful online presence should include more than just your website. If you are a FindLaw client you already know this as a lot of your traffic is likely coming…..