A successful online presence should include more than just your website. If you are a FindLaw client you already know this as a lot of your traffic is likely coming from your listings and profile on the FindLaw portal. Type your name and the word lawyer into Google and chances are, your FindLaw profile will […]
Read MoreIf you are looking for additional information on legal internet marketing, a great resource is FindLaw’s main website; http://www.lawyermarketing.com/ Loaded with great articles and information, the site is the leading source of online marketing information for attorneys. It also has a preview of our soon to be released video product.
Read MoreIn just about every law school, taking credit for a copied paper would get you kicked out of school. While the consequences may not seem as dire, stealing web content that is not your own will get you kicked out of the search results. In their quest to provide a great search experience, most search […]
Read MoreDoes your firm’s voice mail mention your web address? It should. Obviously not everyone will call during business hours and not everyone will want to leave a message. A good practice is too say something to the effect… “For more information about our firm please visit our website at….”
Read MoreOnce upon a time the typical person opened up the yellow pages to find a lawyer. Today they go online. Your web site then is often the first and most lasting impression of who you are. Its critical that you make the most of that first impression by having a well designed web site. Your […]
Read MoreWondering where your firm stacks up size wise in the State of Arizona? Randy Swart’s website, http://www.randyswart.com/, likely has the answer. The site attempts to capture every law firm in the State by number of attorneys, both nationally and locally. It is a truly an impressive list, one that your firm’s website should definitely be […]
Read MoreWhen building a legal website, one of the first questions that needs to be addressed is, What domain name or URL should I use? If the client has an existing URL with content, the answer is simple. We will want to use the existing URL as it would be considered an aged domain by the […]
Read MoreI am often asked if its a good idea to add client testimonials to a site. The answer is a resounding yes! People searching for legal services have lots of options. To differentiate yourself in a crowded market you need to sell yourself. While the content of your website should communicate your skill & abilities, […]
Read MoreThere are 4 reasons why I tell my clients to avoid Pay-Per-Click (PPC) programs. Organic vs. PPC: Depending on the study, only 15%-20% of search engine users click on the sponsored ads, as there is a known bias towards clicking on advertisements. Of the people that do click on the ads, the very expensive ads […]
Read MoreOne of the factors that the search engines have long considered is the age of a website’s url. This is particularly true with Google who rewards sites that have been around for long time with great rankings. (Provided they have great custom content, SEO, links, etc…) This can be particularly frustrating for the owners of […]
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