I am often asked if its a good idea to add client testimonials to a site. The answer is a resounding yes! People searching for legal services have lots of options. To differentiate yourself in a crowded market you need to sell yourself. While the content of your website should communicate your skill & abilities, nothing will sell you more effectively than a testimonial from a happy client.
Phoenix personal injury lawyer, Paul Englander, has an extremely effective testimonial page on his website. The page features a number of heartfelt and moving stories from people that Paul has helped over the years. Anyone reading them will walk away with a picture of a skilled, responsive, hard-working, and compasionate attorney who will go the extra mile for his clients. The good news for Paul is that people do read testimonials, as they are typically one of the most viewed pages of any website. Finally, one of the ancillary benefits of having a testimonial page, is the addition of unique custom content which can only help in regards to search engine visibility.