Having a client cancel their SEO with us is usually a terrible thing. While rare, when it does happen, I take it very personally. When I sign up a client it is always with the shared expectation that by working together, the firm will see an obvious positive impact in their business. This was certainly the case with the Scharff Law Firm in Raleigh North Carolina. I met Jesse Scharff in 2015. We redesigned his site and performed SEO for his criminal law practice over the last 4 years. Today his website consistently ranks at the top of criminal defense searches in Raleigh North Carolina. More importantly, the success of the campaign helped Jesse grow his firm substantially over that time. So it was indeed a shock when he recently told me he was cancelling and shutting down his practice.
Normally such news would leave me crestfallen, but not this day. You see Jesse and his wife Reba are leaving the practice of law to help start a Church in his hometown of Baltimore! While sad he wont be a client, I am so happy that Jesse is able to pursue his purpose in such a meaningful way.