When we build a new legal website, one of the first questions we ask is, “Where do you want to pull clients from”. This is an important question since most online searches include a geographic search term. Depending on the importance of the term, our writers may include multiple references to certain key geographies (Phoenix, Arizona, Scottsdale, etc..) within the content.
In order to optimize less popular geographic locations, we incorporate a “geography block” at the bottom of every page. A geography block includes all of the cities and locations that your firm serves. Its important that you review the geography block once in awhile to ensure that you are targeting the right areas.