Historically, iLawyermarketing has not built many corporate/insurance defense websites. One reason is that these firms tend not to need search engine optimization (SEO). Insurance companies tend to hire law firms based on reputation or existing relationships.
But when SEO is not a driving requirement, it does ‘free’ our designers to get very creative – since they no longer have to fit in lots of content on the home page. This is what happened with the new site for Stutz Artiano Shinoff and Holtz – a Southern California civil litigation firm. The home page features a series of 6 compelling photos and bold taglines to describe the firm. It definitely gives the firm a very modern and sophisticated feel.