While modesty is normally a trait to aspire to, being too modest on your website may lose you clients. The online landscape for legal marketing gets more competitive every day. therefore its important that you do all you can to distinguish yourself from others.
Your website should highlight awards you have received, significant verdicts and settlements, and organizations you belong to. Owens Patterson and Owens, a Santa Clarita personal injury law firm, does a wonderful job of this, using flash to rotate significant case results and awards for their car accident and motorcycle accident sites. Any visitor to the site is left with impression that the firm is extremely accomplished.
Two new Arizona sites, from Snyder Wenner and Beale Micheaels & Slack, both use scrolling verdicts to highlight their amazing track record of accomplishment. For the Beale Micheaels site, the designer used interactive flash to further highlight their success. Clicking on any of the green buttons will flash load some of the compelling reasons why someone should hire them.